E351 | Dan Williams: How Optimism, Grit and Vulnerability Built a £30M Business
Description
Can optimism really scale a company?
In this episode, Dominic chats to Dan Williams, CEO of Orean Personal Care, to explore what it really takes to lead through chaos - from doubling revenue in tough markets to leading with vulnerability, optimism, and Ironman-level discipline.
Under Dan’s leadership, Orean has grown from £3M to £30M turnover, becoming one of the UK’s fastest-growing contract manufacturers in the beauty industry — all while achieving B Corp certification and building a culture rooted in learning and care.
What you’ll learn
💪 How training for an Ironman reshaped Dan’s mindset as a CEO
💡 The power of optimism when leading through adversity
❤️ Why vulnerability builds trust faster than authority ever could
🏭 How Orean scaled without losing its culture or values
📈 What it takes to grow sustainably - from £3M to £30M
If you’re a founder or CEO navigating the messy middle of growth — trying to scale your team, your systems, and your mindset — this is a masterclass in how to stay human while building something extraordinary.
Book recommendations:
The Obstacle is the Way - Ryan Holiday
Man's Search for Meaning - Viktor E Frankl
About the Guest:
Dan Williams is the CEO of Orean Personal Care, a UK-based contract manufacturer producing premium skincare, haircare, and wellness products for some of the world’s most innovative beauty brands.
Under his leadership, Orean has grown tenfold in revenue and achieved B Corp certification, balancing profit with purpose.
A lifelong endurance athlete, Dan brings his Ironman mindset into business — combining optimism, resilience, and relentless learning to build a company culture defined by progress, not perfection.
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